Prepared Exclusively For
Celeste Interio
A 90-Day Blueprint to Dominate Bangalore's Premium Interiors Market
Prepared exclusively for Celeste Interio by Aximz Technologies, LLP · April 2026
The Big Picture
Executive Summary
“Celeste Interio has a stunning portfolio, trusted founder Jaison, and 14+ detailed Google reviews. What's missing is the digital engine that turns credibility into a predictable pipeline of high-value clients.”
This 3-month pilot across Paid Marketing, SEO, and Website Maintenance fills Celeste's calendar with qualified consultations — not tyre-kickers. Every element is engineered around Bangalore's premium buyer, their search behaviour, and the moments they're most likely to convert.
The opportunity is clear. Thousands of qualified homeowners are searching for premium interior designers every week in Bangalore — and Celeste isn't showing up. This proposal changes that.
Why Bangalore. Why Now.
Market Opportunity
Premium interiors market expanding at pace across Bangalore
Whitefield, Hebbal, Sarjapur & Hennur — highest new-possession zones 2025–26
Cost per lead versus ₹8L+ project value — extraordinary ROI ratio
Google searches for "interior designer Bangalore" rising sharply in 2025–26
“Every week, thousands of new Bangalore homeowners search for a premium designer. Livspace, HomeLane and Bonito Designs capture those searches with paid ads while Celeste relies on word-of-mouth. The product is superior — it needs the digital reach to prove it.”
What You're Up Against —
And Why You Can Win
Competitor Analysis
| Competitor | Scale | Ad Spend | Key Weakness | Celeste's Edge |
|---|---|---|---|---|
| Livspace | Unicorn, 100K+ homes | ₹10L+/mo | Corporate; personalisation complaints | Bespoke founder-led experience |
| HomeLane | 52 studios, VC-backed | Heavy Meta & Google | Standardised packages, not custom | "Rolls Royce" custom positioning |
| Bonito Designs | Bangalore-based, funded | Instagram + ads | Mid-market, not luxury | Superior 3D renders & finish |
| Homzinterio | 41K+ followers | Reels + Meta | Generic content, no premium narrative | Photography & personal brand wins |
| Local independents | Fragmented | Absent | No structured lead generation | Celeste + Aximz = scalable edge |
“Big players win on volume. Celeste wins on precision — right buyer, right moment, right message.”
Getting Found on Google
Keyword Strategy & SEO Roadmap
By the Right People
Target Keyword Universe
| Keyword | Volume | Intent |
|---|---|---|
| Interior designer Bangalore | 8,100/mo | Very High |
| Luxury interior design Bangalore | 1,600/mo | Very High |
| Modular kitchen design Bangalore | 2,400/mo | High |
| Full home interiors Bangalore | 1,300/mo | High |
| Wardrobe interior design Bangalore | 720/mo | High |
| Best interior designer Kalyan Nagar | 320/mo | Local |
| Home interior cost Bangalore 2026 | 900/mo | Research |
“SEO compounds. Rankings earned now deliver free leads long after the pilot ends.”
3-Month SEO Roadmap
- Technical audit, speed & mobile fixes
- Schema markup implementation
- Meta title & description rewrite across all pages
- Google Business Profile fully optimised
- 2 SEO blogs published: "Interior Design Cost Bangalore 2026" & "Top Interior Trends for Bangalore Homes"
- Citation building across 20+ local directories
- Weekly Google My Business posts
- Internal linking structure built
- Backlink outreach campaign
- 3rd SEO article live
- Target Page 1 for 5–8 keywords by pilot end
- Keyword ranking report & 6-month SEO roadmap
Google + Meta: Your Lead Generation Engine
Paid & Performance Marketing
Two complementary channels, one unified funnel — capturing intent-driven buyers on Google and interrupting the scroll with aspirational content on Meta.
- Search campaigns — "interior designer Bangalore", luxury interiors, competitor keywords
- Local Services Ads for map-pack visibility
- Display retargeting for non-converters
- Negative keywords: jobs, DIY, free, courses
- Cold audience — homeowners 28–52 yrs, Bangalore, HHI ₹10L+, interested in real estate & home décor
- Retargeting website visitors + Instagram engagers (CPL 50–70% lower)
- Click-to-WhatsApp CTA for immediate lead capture
- Lookalike audiences from existing client base
- Before/after Reels as primary creative format
Note: All ad budgets are recommendations. Aximz will optimise fully within whatever budget the client sets.
Combined monthly ad spend recommendation: ₹1,00,000/month (₹65,000 Google + ₹35,000 Meta) — managed entirely by Aximz, tracked weekly, optimised for qualified consultation bookings. All budgets are flexible and tailored to the client's preference.
Ad Concepts That Will Stop the Scroll
Campaign Ideas
Four ready-to-execute creative directions — each engineered for a specific audience state and platform behaviour.
Before & After Reveal
"Your dream home is closer than you think."
A striking before/after transformation of a completed project — the most visceral proof of Celeste's craft. Shows range, quality, and the emotional payoff of the investment.
"What Does a ₹15L Interior Actually Look Like?"
Room-by-room material & finish breakdown.
An educational carousel demystifying premium interior costs. Transparent, aspirational, and highly shareable — attracts serious buyers who already know their budget.
3D Walkthrough Teaser
"See your home before a single nail is hammered."
A 15-second cut from Celeste's 3D render walkthrough with voiceover. Showcases a capability competitors can't match — and creates an irresistible "I want that" moment.
Client Testimonial Spotlight
Real words. Real faces. Real trust.
A genuine testimonial from one of Jaison's Google reviewers. Authenticity over production polish — nothing converts a premium buyer like a peer who's already made the decision.
What Gets Done, When
Deliverables — 3-Month Timeline
Goal: Infrastructure complete, first leads flowing within 2 weeks.
Goal: CPL dropping, qualified consultations increasing.
Goal: 15–25 qualified leads/month consistently.
What Gets Done — Month by Month
Deliverables: 3-Month Timeline
| Deliverable | Month 1 | Month 2 | Month 3 |
|---|---|---|---|
| Meta Pixel + Google Tag setup | Done | — | — |
| WhatsApp CTA on website | Done | — | — |
| Google Business Profile | Optimised | Weekly posts | Monthly update |
| SEO audit + on-page fixes | Done | — | — |
| Schema markup + speed fixes | Done | — | — |
| Meta cold campaigns | 2 live | A/B testing | Scale winners |
| Meta retargeting campaigns | — | Live | Lookalike audiences |
| Google Search Ads | Setup + live | Optimise | Scale winners |
| SEO blog articles | — | 2 articles | 1 article |
| Local SEO citations | — | 25+ submitted | Backlinks |
| Website updates + security | Monthly | Monthly | Monthly |
| Performance report | Month 1 | Month 2 | Full report + roadmap |
Every deliverable is tracked and tied to lead generation — not just activity.
We've Already Audited Celeste's Website
Before this proposal was written, Aximz conducted a full technical and on-page SEO audit of celesteinterio.com. The audit identifies current gaps in site speed, keyword targeting, metadata, schema markup, and local SEO — and maps exactly what needs to be fixed in Month 1 of the pilot.
Celeste Interio — Full Website SEO Audit Report
Hosted report — opens in a new tab. No download required.
Your Investment — Clear and Transparent
3-Month Pilot — What's Included & What It Costs
* Ad spend is separate and client-managed. Aximz recommends ₹65,000/month for Google Ads and ₹35,000/month for Meta Ads (₹1,00,000/month combined) for maximum pilot impact. All budgets are flexible — the strategy will be tailored to suit the client's comfort and preference.
Investment at a Glance
| Service | Per Month | 3-Month Total |
|---|---|---|
| Paid Performance Marketing | ₹22,000 | ₹66,000 |
| SEO | ₹15,000 | ₹45,000 |
| Website Maintenance | ₹7,000 | ₹21,000 |
| Agency Retainer Total | ₹44,000 | ₹1,32,000 |
| Google Ads Spend (recommended) | ₹65,000 | ₹1,95,000 |
| Meta Ads Spend (recommended) | ₹35,000 | ₹1,05,000 |
| Total Ad Spend (client-managed) | ₹1,00,000 | ₹3,00,000 |
| Total 3-Month Pilot Investment | — | ~₹4,32,000 |
Ad budgets shown are Aximz's recommendations for optimal pilot results. We are happy to work with any budget — the strategy will be adjusted to match your preference and comfort level.
“One signed interior project at ₹8L–₹10L covers this entire pilot investment. We need just 2–3 genuine clients in 90 days to prove ROI — and we are targeting 15–25 qualified leads per month by Day 90.”
How We Measure Success
We don't celebrate impressions. Every month you receive a plain-English report: what was spent, what was earned, and what we're doing next.
| Metric | Month 1 Target | Month 3 Target |
|---|---|---|
| Qualified leads / month | 5–8 | 15–25 |
| Cost per lead (CPL) | ₹600–₹900 | ₹300–₹600 |
| Website sessions | +30% vs baseline | +80% vs baseline |
| Google Page 1 rankings | 2–3 keywords | 5–8 keywords |
| WhatsApp consultation requests | 3–5 | 10–15 |
| Google Business Profile views | +40% | +100% |
| Meta ad click-through rate | 1.5%+ | 2.5%+ |
| Google Ads click-through rate | 4%+ | 6%+ |
Month 3 closes with a full performance audit and a data-backed 6-month roadmap — so you scale with confidence, not guesswork.
Your Growth Partner — Not Just Another Agency
Boutique Attention
Direct access to our strategists throughout. Daily attention on your campaigns, not weekly check-ins from a rotating account manager.
Interior Market Expertise
We've mapped the Bangalore market, your competitors' ad strategies, and Celeste's premium buyer journey in depth before writing a single line of this proposal.
Performance-First
Every rupee tracked. We optimise for qualified leads and booked consultations — not vanity metrics like impressions or follower count.
Full Transparency
Weekly reports, shared live dashboards, zero lock-in contracts. We earn your trust every single month.
Next Steps
Three Steps from Here to Live
Let's Talk
30-min strategy call. No obligation.
We walk through exactly what Month 1 looks like for Celeste.
Agree & Sign
Pilot agreement signed.
Onboarding kit shared, admin access requested — smooth start.
Go Live
First campaigns live in 7 working days.
Meta and Google ads running within one week of sign-off.
The People Behind Your Growth
When you work with Aximz, you get a dedicated team that treats your business like their own — not a ticket number in a project system.
Mohamed Faiz
Founder & Strategy Lead
"Client strategy, campaign direction, and account ownership. Your primary contact — personally accountable for results from Day 1."
Akash Reo
Performance Marketer
"Meta and Google campaigns end-to-end — audience research, creative briefs, bid optimisation, A/B testing, and weekly lead reporting."
Sakthivel
SEO Strategist
"Keyword research, on-page SEO, blog articles, and Google Business Profile management. Builds the organic foundation that outlasts the pilot."
Eanok
Website Lead
"Website maintenance, Pixel and Tag setup, speed optimisation, and technical SEO. Ensures everything is solid before a single ad goes live."
Small team. Big accountability. We don't outsource your growth — and we don't hide behind dashboards.